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How and where must we innovate our products and services?Ĭonducting an environmental scan will help you understand your operating environment.What must we do to improve our cost structure and stay competitive?.How will we diversify our revenue to reduce our dependence on a major customer?.How will we grow, stabilize, or retrench in order to sustain our organization into the future?.The best strategic plans address your strategic issues head-on. These issues can be problems, opportunities, market shifts, or anything else that keeps you awake at night and begging for a solution or decision. Strategic issues are critical unknowns driving you to embark on a robust strategic planning process. Solidify your competitive advantages based on your key strengthsĮxecutive Team and Strategic Planning Leader Gather and review staff and partner feedback to determine strengths and weaknesses Marketing team, sales force, and customers Identify market and competitive opportunities and threatsĬlarify target customers and your value proposition Action Grid ActionĬonduct a scan of macro and micro trends in your environment and industry (Environmental Scan) Want more? Dive into the “ Evaluate Your Strategic Position” How-To Guide. Strategic Planning Phase 1: Determine Your Strategic Position
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Existing planning information and secondary data collected.Įstablish your planning team and scheduleĬollect and review information to help make the upcoming strategic decisions.A strategic planning schedule is established.Planning team members are informed of their roles and responsibilities.Fast forward 12 months from now, what do you want to see differently in your organization as a result of your strategic plan and implementation?.Who will be the business process owner (Strategy Director) of planning in your organization?.Who is on your Planning Team? What senior leadership members and key stakeholders are included? Checkout these links you need help finding a strategic planning consultant, someone to facilitate strategic planning, or expert AI strategy consulting.To kick this process off, we recommend 1-2 weeks (1-hour meeting with the Owner/CEO, Strategy Director, and Facilitator (if necessary) to discuss the information collected and direction for continued planning.) But, move at a pace that works best for you and your team and leverage this as a resource. A good strategic plan dictates “how” you travel the selected road.Įffective execution ensures you are reviewing, refreshing, and recalibrating your strategy to reach your destination. The planning process should take no longer than 90 days. Part of that journey is the strategy built during strategic planning, and part of it is execution during the strategic management process. The strategic management process involves taking your organization on a journey from point A (where you are today) to point B (your vision of the future). Overview of the Strategic Planning Process: